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Alex Bell – Content and SEO Executive | CruiseKings

Blogs, copywriting and inspiring editorial

I’ve been part of the team here at CruiseKings since May 2021, fresh out of university, where I achieved a First Class honours in International Marketing. I knew from the get-go that I wanted to be involved in Marketing in some capacity (after I failed in football), so when the opportunity to throw myself into the world of travel came about… it was more than ideal.

When I began this role, I had next to no experience… which in a way was a blessing in disguise. It gave me a real opportunity to soak up as many different positions within our team as possible and really fine-tune my craft. From social media, emails, stats and campaigns – I’ve dabbled in it all. However, my career really took off when I got involved in direct mail, as it gave me the chance to get creative in much more depth and detail. From here, my passion for copy snowballed and has since become the main focal point of my workload.

Nowadays, I tell our team's story by overseeing the production side of our educational trip opportunities and managing user-generated content from our valued clients... (I’m the guy pestering everyone for photos and quotes)! The best part of this role is that I get to bring stories to life and inspire others along the way… apparently, this is what I’m best at. You’ll find these stories on our site, in our emails, throughout our mailers and across our socials too!

I love travelling and have been fortunate enough to see lots of different places during my time here. Whether it's cruises from Barcelona on board Norwegian Epic, to action-packed journeys through Pisa, Nice and Monte Carlo with Azamara Cruises – the opportunities for travel here are great! I recently uncovered Amsterdam and Bruges on the fun-filled Scarlet Lady with Virgin Voyages – certainly an eye opener as to what ‘lively’ cruising truly means! I’m most excited, however, for my upcoming trip to Canada to experience the iconic Rockies Summer Premium Tour – genuine bucket list stuff.

Outside of work, I love spending time with dogs, and I do all I can to stay active – whether that be at the gym, playing football, or trying new activities. There’s a running joke in our Marketing team that I always find new ways to break bones, with the most recent being my collarbone. The ‘highlight break’, however, was both my wrists on a skiing holiday in Austria… a rough few months to say the least.

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Average Customer Rating: 4.9/5

Always looking after us before and after the holidays

I have going to Stewart travel in Irvine for quite a few holidays and always goes to catelynne as the service is second to none as we require assistance for my wife at all times and catelynne always goes above and beyond for us and when home she asked how the holidays went. Superb service

Mr Murray / June 2026

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It was stress free Travel advisor Fiona in Inverurie Aberdeenshire was very helpful and knowledgeable answered all my questions step by step so making it easy to understand and the break down of the cost and what was on offer for my dates.

Trusted Customer / June 2026

Fantastic visit

Knowledgeable, friendly, efficient, personal

Trusted Customer / June 2026

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